Brand overview

Hail A Taxi, at a glance.

A quick reference for how our name and mark should appear.

Name

Always written as "Hail A Taxi" (three words, each capitalised) in body text, or stylised as "HailATaxi" in the logotype.

Colours

• Ink #20242B -- primary dark background/text
• Green #2FB673 -- primary brand accent
• Amber highlight #FFC72C -- used sparingly for the logo mark accent

Logo mark

A rounded-square badge in brand green with a bold white "H" and a small amber accent dot. Keep clear space around the mark of at least its own height, and don't recolour or stretch it.